What is my perception on social media, is it a fad or the biggest shift since industrial revolution?

In my opinion I think that social media is the biggest shift since the industrial revolution but at the same time I also think it is just a fad. I think that it is the biggest shift since industrial revolution because businesses are now getting by and connecting with each other through social media a lot faster than they usually would have. There are a lot of people that depend on it for work and connecting with others etc. Although, because more people are connecting on social media, it is causing less and less people to actually have face to face interaction. At the same time I also think it is just a fad because if something better and more efficient comes along people will move onto that because everyone tries to keep to the most new and updated stuff. There is many positive ways to use social media, but at the same time there is also many negative ways that it can be used. People are able to advertise things to billions of people that they would have not been able to otherwise. This allows people to become “famous” for just posting something as simple as a video which otherwise would never happen before social media. Social media has changed a lot for people, some people tend to schuedule their day around it so they can do one thing then go back to it later. I also think that it has become such a big shift that there is people who are pretty much "addicted" to it and need to go on Facebook,twitter etc atleast once a day.